CP Essentials continues with How to Create a Blog Post, a brief tutorial on adding a feature to enhance not only your website, but your whole customer engagement strategy.
Maintaining a Blog can be a great value-add to your RV website, keeping your customers engaged with you and encouraging and bonding with each other – even when they’re not necessarily in the market for a vehicle themselves.
It also helps with SEO. The hits you get for esoteric but related subjects you introduce on your blog add to your total web traffic, and refreshing it often also helps sustain your position in the rankings.
Be first on the scene to amplify your local community’s events, or announce an event of your own to drum up interest in RVing. Share news that effects your community. Keep it fresh, and your customers will be bookmarking your Blog and checking back regularly!
Once again, we join Mike for a basic primer on getting your Blog started, and a trip through the WordPress blog engine that makes it all possible.