Using The Peer Benchmarking Dashboard

By

Peer Benchmarking Dashboard Overview

Have you wanted to know how your website is performing vs. your peers? Now you can!

Access the new Peer Benchmarking Dashboard to:

  • See key results metrics and key impact metrics
  • Review trending data for you vs. your peers with various time selectors
  • Gain valuable insights to help you understand and impact your results

To access: Login to iCC, go to the Performance menu, select Peer Benchmarking Dashboard

NOTE:  If you have more than one website, select the website you want to view from the drop-down above the dashboard. 

Peer Group Assignment & Count

Your peer group is selected from dealers on the IRV platform who share your industry group and geography. If your state has 20 or more peers, your region will be set as your state and your peers will include all dealer websites from your state. The quantity will show you how many peers are in your group. If there are not 20 or more peers in your state, your geography will be set based on a roll-up approach to the next smallest geography region that provides 20 or more peers. The region geography will then show all peers in that geography.

This dashboard contains anonymized peer data so that you can be assured that your data will not be shared directly with other dealers, and we cannot provide to you a list of the peers you’re being compared to. Future improvements to this dashboard may include peer group refinement.

If you have multiple websites available to view, you can change websites to see individual website data. The primary location of each website is used to select the geography.

Reading the Dashboard

Tooltips are available in some places on the dashboard to describe the data being shown. Below is a breakdown of what you can see in each section as well.

Timeline Options (defaults to Last 12 Months)

  • Last 12 Months: last rolling 12 months by month
  • Last Year: last full calendar year by month
  • Year-to-Date: all months in current year by month
  • Last 90 Days: each day for last 90 days (scroll bar)
  • Last 60 Days: each day for last 60 days (scroll bar)

Key Results Metrics (all show in timeframe selected – default is Last 12 Months)

  • Visitors: Website Visitors count (unique visitors)
  • Major Unit Clicks to Call: Clicks to call from website
  • VDP Views: VDP (Vehicle Detail Page) views
  • VDP View / Unit Inventory / Month: VDP views per units of inventory
  • Leads: Lead count
  • Leads/1,000 Visitors: Lead count per 1,000 website visitors

Trending Charts (all show in timeframe selected – default is Last 12 Months)

  • Visitors Trend: Website Visitors count trend (unique visitors)
  • Click to Call Trend: Clicks to call from website trend
  • VDP Views: VDP (Vehicle Detail Page) views trend
  • VDP Views per Unit Inventory: VDP views per unit of inventory trend
  • Leads Trend: Lead count trend
  • Leads per 1,000 Visitors Trend: Lead count per 1,000 unique website visitors trend

Key Impact Metrics (all show in timeframe selected – default is Last 12 Months)

  • Active Inventory: inventory count (active status)
  • % of Inventory w/ Images: shows what % of your inventory has images
  • % of Inventory w/ Pricing: shows what % of your inventory has pricing
  • % of Inventory 90 days/older: shows what % of your inventory has aged to 90 days or older