{"id":372,"date":"2019-10-01T16:31:16","date_gmt":"2019-10-01T16:31:16","guid":{"rendered":"http:\/\/www.interactcp.com\/blog\/?p=372"},"modified":"2019-10-01T16:31:16","modified_gmt":"2019-10-01T16:31:16","slug":"website-schema","status":"publish","type":"post","link":"https:\/\/www.interactcp.com\/learncenter\/website-schema\/","title":{"rendered":"Schema\u00e2\u20ac\u00a6 Just the Facts Please"},"content":{"rendered":"

Lately, much has been said about Schema, both fact and fiction. Some purveyors have gone as far as claiming it to be the \u00e2\u20ac\u02dcsilver bullet\u00e2\u20ac\u2122, the end-all-be-all to organic search engine optimization. Just add Schema to your site and watch your organic traffic go through the roof.\u00c2\u00a0Such is not true<\/strong>.<\/p>\n

First, what is Schema?<\/strong>
\nFounded by Google, Microsoft, and Yandex, Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that can be added to your HTML (website code) to potentially influence the way search engines read your pages.<\/p>\n

Will the addition of Schema help my organic search rankings?<\/strong>
\nAccording to John Mueller, Google\u00e2\u20ac\u2122s Senior Webmaster Trends Analyst, \u00e2\u20ac\u0153just to set expectations,\u00c2\u00a0structured data [Schema]<\/strong>\u00c2\u00a0generally\u00c2\u00a0wouldn\u00e2\u20ac\u2122t be seen as a ranking factor<\/strong>\u00c2\u00a0\u00e2\u20ac\u201d it\u00e2\u20ac\u2122s just the search result that might be shown differently. Sometimes that difference is enough to make it worthwhile though. Also, think about what it is that you want to achieve with it, don\u00e2\u20ac\u2122t just do it because it\u00e2\u20ac\u2122s possible. (source<\/a>)\u00e2\u20ac\u009d<\/p>\n

SEO industry giant Moz says the same: \u00e2\u20ac\u0153As of yet, there is\u00c2\u00a0no conclusive evidence<\/strong>\u00c2\u00a0that this markup [Schema] improves rankings. (source<\/a>)\u00e2\u20ac\u009d<\/p>\n

Can Schema hurt my site?<\/strong>
\nAs Google says, \u00e2\u20ac\u0153think about what it is that you want to achieve with it, don\u00e2\u20ac\u2122t just do it because it\u00e2\u20ac\u2122s possible.\u00e2\u20ac\u009d Many RV website providers are \u00e2\u20ac\u0153doing it just to do it\u00e2\u20ac\u009d and haphazardly adding it to their clients\u00e2\u20ac\u2122 sites. Having\u00c2\u00a0incorrect Schema may be worse<\/strong>\u00c2\u00a0than not having any at all as it sends the wrong information to Google.<\/p>\n

In our extensive testing of other RV website providers\u00e2\u20ac\u2122 Schema, they are\u00c2\u00a0all doing it incorrectly with multiple errors.<\/p>\n

So what\u00e2\u20ac\u2122s our approach?<\/strong>
\nAll InteractRV websites are currently\u00c2\u00a0equipped with Schema<\/strong>, and\u00c2\u00a0free of errors.\u00c2\u00a0\"\u00f0\u0178\u2122\u201a\"\u00c2\u00a0We will continue to evolve our approach as the Schema landscape changes.<\/p>\n

Please continue to communicate with your CSS\/Account Manager if you have any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lately, much has been said about Schema, both fact and fiction. Some purveyors have gone as far as claiming it to be the \u00e2\u20ac\u02dcsilver bullet\u00e2\u20ac\u2122, the end-all-be-all to organic search engine optimization. Just add Schema to your site and watch … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/posts\/372"}],"collection":[{"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":0,"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactcp.com\/learncenter\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}